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BALTIMORE, MD (January 21, 2020) – Fidelity Building Services Group (Fidelity BSG), a leader in HVAC/Mechanical Services, Building Automation & Controls, Emergency Power Generators, and related services, announces today the addition of Nelissa Biensach as Director of Marketing and Communications.


In this position, Biensach will oversee all marketing efforts as they relate to each of Fidelity BSG’s entities, including Fidelity Power Systems, Fidelity Mechanical Services, HVAC Concepts, Benchmark Automation & Controls, Central Tech Services, Martin J. Braun Mechanical Contractors and Star Service, Inc. Working closely with the Fidelity BSG leadership team to develop comprehensive marketing initiatives, Biensach will be responsible for establishing brand presence, leading and supporting integrated marketing and communication plans, developing corporate messaging to assist in new business acquisitions, overseeing all social/digital marketing outreach and linking business development to corporate goals through marketing efforts.  She will also promote Fidelity BSG’s approach to providing customers with Proactive, World-Class Service.

"We are very excited to welcome Nelissa Biensach to the Fidelity Building Services Group, where she will lead our marketing and communication efforts to ensure consistent and concise messaging across all of our companies," says Dave Lanphar, CEO, Fidelity Building Services Group.  "We look forward to the contributions Nelissa will make and the important marketing programs she will execute on behalf of Fidelity BSG."

Prior to joining Fidelity BSG, Biensach served as the Audience Marketing Manager for The Freeman Company, an international events services company, where she curated content, design and execution of key sales and marketing programs, including digital and e-marketing campaigns, across multiple cross-functional teams.  Biensach’s experience in communications and marketing spans multiple industries to include retail, property management, event services and non-profit. Biensach has over 20 years of industry experience and at Fidelity BSG, will report directly to Mike Roppolo, Chief Corporate Development Officer/Partner at Fidelity Building Services Group. 


About Fidelity Building Services Group

Fidelity Building Services Group (Fidelity BSG) was founded in 1945 as a full-service Mechanical Engineering, Contracting, and Service company that introduced air conditioning, refrigeration, and process cooling to a new marketplace. The advent of air conditioning went on to revolutionize the entire building industry and Fidelity BSG has been on the leading edge ever since. Today, our geographic footprint has grown beyond the Mid-Atlantic, extending south through several Gulf States. With over 1,000 team members, 75 years of experience, and an intense focus on delivering Proactive, World-Class Service, Fidelity BSG is established as a premier provider of high-performance building solutions.

Fidelity BSG’s product and service offerings include Emergency Generators/Power Systems, Building Mechanical/HVAC Systems, Building Automation & Controls, and Systems Integration. Our core markets are commercial, industrial, and institutional facilities. Our leaders are some of the most highly regarded individuals in the construction, service, and engineering communities. Collectively, we share a commitment to advancing the cause of building energy efficiencies, sustainable energy solutions, and service excellence.